Optimizing Google AdSense
by Ashley Sheppard

This article will hopefully help you to achieve the maximum click through rate - and earnings - on Google AdSense.

1) Where to put your ads…

On the site that generates the most revenue (it’s a forum), I place my ads between the logo and navigation links and the main body content.

Remember, Google AdSense allows you to have up to three ad units on one page.

So, if it’s an article, you could have the ads in the three main sections or at the end of three sections – experiment and see what ad placement works best.

2) Ad colors

Optimizing your ad colors is one of the best way to improve your CTR (click through rate). Make your ads so that they have no border, the background color is exactly the same as yours, and the text color is the same as on the page as well.

Remember that if the ad color picker doesn’t have the color you want to use, you can edit the code with the #XXXXXX color code.

3) Content of page

Keep the content of the page about one subject and make it full of keywords that are relevant – but don’t list keywords, only write good content. Don’t use hidden text either. You may want to write a page (or even create a site!), about high paying keywords – this page has a list on the high paying ones: http://keywords.clickhereforit.com/. Also, don’t clutter the page, keep the color scheme the same, keep to the same fonts (Veranda / Arial type fonts work best).

Apply some of the methods here, and be sure to experiment, and hopefully you’ll notice an improvement in your payments. But remember the golden rule – NEVER CLICK ON YOUR OWN ADS! Good luck!

This article is © Copyright 2005 Ashley Sheppard. EasyWebbers has the full reproduction rights to this article, however, you must seek express written permission before reproducing this article anywhere.

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